Marketing Aspect Mission
Explore and communicate the potential of the balena platform, accelerating its full realization
Where to find us
You can find the marketing team by
- Pinging @marketing in Zulip or opening a topic in the Marketing Zulip Stream
- At our weekly brainstorm call on Wedensdays at 4pm UTC
- In the Marketing Aspect in Fibery
- Resources and documents related to the marketing team in the shared google drive
Our key outcomes and objectives
The key objective of the Labs team is to enable users to find and be successful with balena products driving towards balena’s company wide strategy.
To do this we will be targeting users in all stages of the funnel. Our key objective at each stage is:
- Awareness - Find more fleet owners and partner with leading industry players
- Acquisition - Remove friction from onboarding
- Activation - Improve conversion rates of users to paying fleet owners
- Retention & referral - Be a reliable scalable, trustworthy partner to our customers